About
GRETCHEN FERNELIUS
PRINCIPAL
HUNTER
(2001-2015)
CO-FOUNDER

i’ve been in the storm.
I can be your shelter.

One of my dreams for years has been to start a communications agency. Fear and the allure of a steady paycheck kept it from becoming a reality.

Then, one day, that changed.

As I perused my calendar for the workweek ahead, I felt stressed and thought, “I just need to survive this week. I just need to survive.” That thought was followed by “I wonder how many other leaders feel this way?” Pup Tent Communications originated from the idea of needing shelter from the storm of the workplace.

After 20 years of leading communications teams for iconic brands that ranged from a Fortune 100 Best Company to a mid-size coffee retailer, I decided to take the leap and embark on my new adventure, Pup Tent Communications.

The mission of Pup Tent Communications is to help leaders navigate the ever-changing needs of their organization. I firmly believe in the powerful role communications plays in helping an organization succeed through change including mergers and acquisitions, crisis situations, and culture transformation.

I have worked in retail environments since the age of 16 and I am passionate about eliminating the inconsistent message cascade that exists between managers and frontline employees. I believe giving all employees direct access to information via mobile technology empowers and enables everyone to be brand ambassadors.

While the inspiration for the brand was shelter, the “Pup” in Pup Tent is in memory of my yellow lab, Hunter. In my free time, I enjoy cycling, hiking, music, art, and of course, writing.

need help? Send up a smoke signal.

contact me